ARTICLES ABOUT LINE OA

10 LINE OA Features Every Business Owner Should Know

In today’s business world, most customers reach out to stores via LINE rather than other channels. That’s why simply having a LINE Official Account (LINE OA) isn’t enough anymore — you also need to know how to make the most of its features. LINE OA is packed with tools that help your business communicate, engage, sell, and retain customers — all in one place. With the right strategies, you can turn your LINE OA into a 24-hour sales assistant that never sleeps!

"The smarter you use it, the more you sell — and the stronger your customer base becomes."

Let’s explore the 10 hidden LINE OA features that many businesses overlook — but can completely transform your customer experience and marketing performance when used effectively.

1. Rich Menu – Create a Seamless Customer Experience

The Rich Menu is the interactive navigation bar at the bottom of your LINE OA chat. It lets customers quickly access key sections such as Product Catalogs, Promotions, Payment Options, or Contact Support. A well-designed Rich Menu makes your LINE account look and feel like a mini mobile app — intuitive, visually appealing, and easy to navigate.

Real-life examples:

• Restaurants: Buttons for “View Menu,” “Order via LINEMAN,” or “Today’s Promotion.
• Clinics: Buttons for “Book Appointment,” “View Price List,” or “Before–After Gallery.”

💡 Tip: Update your Rich Menu design based on themes — e.g., New Year, 11.11 Sale, or Valentine’s Day — to keep your LINE fresh and engaging.

2. Greeting Message – Make a Great First Impression

A Greeting Message is the automated welcome message customers see when they first add your LINE OA. It helps create an instant connection and can drive first-time purchases by including discount codes, coupons, or exclusive offers for new customers.

Real-life examples:

Tap the menu below to see our exclusive deals for new customers 💚”

💡 Tip: Add a link like “Get 50฿ off your first purchase” to motivate instant conversions.

3. Auto-Response Messages – Reduce Admin Workload/span>

Auto-Response Messages let you automatically reply to customer keywords such as “price,” “promotion,” or “store hours.” This ensures customers get instant replies 24/7 — even without staff online — and reduces repetitive admin work by up to 40–60%.

Real-life examples:

• “Price” → Automatically send a price list or link to the pricing page.
• “Address” → Automatically send your Google Map location.

💡 Tip: Set multiple keyword variations like “price,” “product price,” “how much” to make responses more accurate.

4. Chat Tag – Segment and Personalize Your Customers

The Chat Tag feature allows you to label and categorize customers (e.g., New Customer, Returning Customer, VIP, Purchased Dresses). These tags can be used with the Broadcast feature to create segmented marketing campaigns, sending personalized messages to each group.

Real-life examples:

• Fashion Stores: Tag customers as “Dress Lovers” or “T-shirt Fans.”
• Clinics: Tag customers as “Botox,” “Laser,” or “Filler.”

💡 Tip: Use tags to run targeted campaigns like “Special Promotion — Only for Botox Customers!”